Products
Some of my favorite work has involved creating new ways for people to experience information. Whether developing digital storytelling formats, interactive tools, or scalable content products, I'm drawn to products that make complex ideas easier to discover, understand, and share.
WEBSITE AND DATABASE: My Cause My Cleats
TOOL: "The Ultimate Macro Calculator"
FREE COURSE: "Fitness and Nutrition Coaching Breakthroughs"
E-BOOK: "The Ultimate Guide to Elimination Diets"
FREE COURSE: "The Ultimate Guide to Low-Carb Diets"
E-BOOK: "What Is Intermittent Fasting?"
FREE COURSE: "What's the Best Diet?"
FREE COURSE: "How to Succeed in Health & Fitness"
FREE COURSE: "17 Hot Nutrition Topics: Debunked or Proven"
INFOGRAPHIC: "3 Steps to Prepping (and Loving) Your Veggies"
INFOGRAPHIC: "Good Stress, Bad Stress: Here's How to Find Your Sweet Spot"
INFOGRAPHIC: "How to Master Meal Prep"
INFOGRAPHIC: "The Best Calorie Control Guide"
INFOGRAPHIC: "The Power of Sleep"
INFOGRAPHIC: "The Surprising Problem With Calorie Counting, Part 1"
INFOGRAPHIC: "The Surprising Problem With Calorie Counting: Part 2"
FREE COURSE: "The Secrets of Body Transformation"
FREE COURSE: "How to Build an Effective + Profitable Nutrition System"
INFOGRAPHIC: "Sweet Potatoes Vs. Potatoes: Which Are Really Healthier?"
NEWSLETTER: "The Smartest Coach in the Room"
INFOGRAPHIC: "How to Eat to 80% Full (and Why It's a Key Practice for Weight Loss)"
NEWSLETTER: "The Live Better Project"
FREE COURSE: "Recover Stronger: 6 Steps to Building Your New Normal"
FREE COURSE: "Food Secrets That Change Lives"
INFOGRAPHIC: "The Truth About Whole Grains Vs. Refined Grains"
INFOGRAPHIC: "‘What Should I Eat?!’ Our 3-Step Guide for Choosing the Best Foods for Your Body"
INFOGRAPHIC: "8 Ways to Optimize Your Immunity and Protect Your Health"
INFOGRAPHIC: "How to Stop Pressing Pause On Your Health and Fitness"
INFOGRAPHIC: "5 'Superfood' Vs. 'Regular Food' Comparisons That Will Surprise You"
INFOGRAPHIC: "9 Ways to Take the Anxiety Out of Nutrition for Kids"
INFOGRAPHIC: "Why Nutrition Science is So Confusing"
INFOGRAPHIC: "How to Create the Perfect Meal"
INFOGRAPHIC: "How to Eat Healthy on a Budget"
INFOGRAPHIC: "Why It's So Easy to Overeat Junk Food, And 7 Ways to Stop"
INFOGRAPHIC: "7 Effective Ways to Make Time for Exercise and Nutrition"
INFOGRAPHIC: "25 Ways to Eat Well on the Go"
INFOGRAPHIC: "How to Stay in Shape When You're Busy"
FREE GUIDE: "Your Best Nutrition Starts Here"
Products
I have led the development of hundreds of products and experiences — from websites and searchable databases to free courses, e-books, guides, newsletters, landing pages and tools — from conception and planning through creation and distribution. By solving key problems for the audience, these packages have garnered millions of leads, strong lead-to-sale CVRs, $100M in revenue and—crucially—immense trust and goodwill for the brand in a competitive market. I excel at combining customer insights,, data, brand pillars, product messaging and CRO intelligence for a final product that serves both audience and business goals.