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      <image:caption>For Biohub: We still don’t understand human cell behavior. That’s about to change.</image:caption>
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      <image:caption>For Cadence: Data center cooling is becoming an energy crisis. Aerospace engineering can help us solve it.</image:caption>
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      <image:caption>For Molesine Foundation: Can art and creativity change our future?</image:caption>
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      <image:caption>For Skoll Foundation: Widening the frame: Indigenous land rights and the future of climate policy</image:caption>
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      <image:caption>For Microsoft: Bringing shark science and art together with Surface Pro</image:caption>
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      <image:caption>For John Templeton Foundation: Can picture books change the world?</image:caption>
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      <image:caption>For John Templeton Foundation: What happens when we admit we don't know?</image:caption>
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      <image:caption>For John Templeton Foundation: Is the universe conscious? Panpsychism, religion, and the modern search for meaning</image:caption>
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      <image:caption>For John Templeton Foundation: Social media supercharged our disagreements. Could AI help us resolve them?</image:caption>
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      <image:caption>For Area Development: Is It Time to Start Planning for Quantum Data Centers?</image:caption>
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      <image:caption>For Sorenson Capital: Sorenson Capital invests $5M in LearnLux, an essential solution in financial wellness for employees</image:caption>
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      <image:caption>For Sorenson Capital: The global risk intelligence platform Bureau is revolutionizing fraud detection—and preventing billions in losses.</image:caption>
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      <image:caption>For Sorenson Capital: From Months to Minutes: Keye Secures Seed Funding to Revolutionize PE Deal Analysis</image:caption>
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      <image:caption>For Sorenson Capital: Jyoti Bansal saw a vast and vulnerable API landscape — then he started Traceable.</image:caption>
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      <image:caption>For Sorenson Capital: An Unprecedented AI Technology is Making Communities Across the U.S. Safer. Say Hello to ZeroEyes.</image:caption>
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      <image:caption>For Gothamist: A new book looks at nannying for the uber-wealthy while trying to ‘make it’ in NYC</image:caption>
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      <image:caption>For Gothamist: Dinner reservations at Tatiana are ‘impossible’ to get, so I spent a month trying</image:caption>
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      <image:caption>For Gothamist: Why is everything in NYC an 'experience'?</image:caption>
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      <image:caption>For Forbes: AI for Impact: How Tech-Driven Sustainability is Good for Business</image:caption>
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      <image:caption>For Gothamist: Rent in NYC is Really High. Here Are 15 Ideas That Could help You Get a Deal.</image:caption>
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      <image:caption>For Gothamist: I Tried it: A Viral Hot Cheetos Burrito in Ditmas Park</image:caption>
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      <image:caption>For Gothamist: A Robot in Greenpoint Made My Coffee Because Why Not</image:caption>
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      <image:caption>For Gothamist and WNYC: 15 Fun Things to Do in NYC This Fall That Won’t Break the Bank.</image:caption>
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      <image:caption>For Gothamist and WNYC: I Tried It! An NYC Yoga Class with a Soundscape to 'Mimic the Grounding Vibrations of the Earth’</image:caption>
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      <image:caption>For Gothamist and WNYC: I tried It! Willingly Freezing My Buns Off to Reduce Muscle Soreness and Anxiety</image:caption>
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      <image:caption>For Gothamist: I Tried it! Standing in an Hourlong Line for the Suprême Croissant</image:caption>
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      <image:caption>For Precision Nutrition: "Why ‘Listen to Your Body’ and ‘Do What Works For You’ Rarely Work—and What To Do Instead"</image:caption>
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      <image:caption>For Equinox: "The New Thinking on Nighttime Eating"</image:caption>
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      <image:title>Portfolio - Editorial</image:title>
      <image:caption>For Precision Nutrition: "Can You Gain Weight From Eating Too Little?"</image:caption>
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      <image:caption>For Equinox: "Is a Six Pack Bad for Your Body?"</image:caption>
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    <image:image>
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      <image:caption>For Precision Nutrition: "What To Do When You Don’t Like Vegetables: 3 Steps for Training Your Palate (And Why It’s Important)"</image:caption>
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      <image:caption>For Equinox: "A Case for Low-Intensity Cardio"</image:caption>
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      <image:caption>For Equinox: "The Sleep-Food Connection"</image:caption>
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      <image:caption>For Precision Nutrition: "Nutrition is Not a Belief System"</image:caption>
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      <image:caption>For Precision Nutrition: "Calories In Vs. Out? Hormones? The Debate is Finally Over"</image:caption>
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      <image:caption>For Precision Nutrition: "Nearly 1 Million Data Points Show What it Really Takes to Lose Fat, Get Healthy, and Change Your Body"</image:caption>
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      <image:caption>For Precision Nutrition: "35 Lessons From Our Most Successful Clients"</image:caption>
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      <image:caption>For Precision Nutrition: "I'd Love to Get Started, I'm Just Waiting for the Perfect Time"</image:caption>
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      <image:caption>For Equinox: "How Much is Too Much?"</image:caption>
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      <image:caption>For Precision Nutrition: "How these 6 people overcame huge health and fitness barriers (and you can too)"</image:caption>
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      <image:caption>For Precision Nutrition: "How to Talk to Your Clients About the Latest Netflix Nutrition Documentary"</image:caption>
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      <image:caption>For Precision Nutrition: "That Fit Person Who's 'Got it All Together'... Doesn't"</image:caption>
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  </url>
  <url>
    <loc>https://www.leehelland.com/portfolio/creative-direction</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63dd5221923efb284be5a9a7/7c9b8894-e197-4a90-9be4-4f0c28841999/Screenshot+2026-11-02+at+8.51.17%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>BridgeBio x Big Think Marquee Documentary</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>Website and database: My Cause My Cleats</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>Immersive article: Can art and creativity change our future?</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>Immersive article: What happens when we admit we don't know?</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>VIDEO: "The Cost of Getting Lean: Is it Really Worth the Tradeoff?"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>VIDEO: "Why Health and Fitness Change is Hard"</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63dd5221923efb284be5a9a7/b98b3e43-f6ee-4eb6-a6bc-6cb5a870bafc/download+%2844%29.png</image:loc>
      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "Sweet Potatoes Vs. Potatoes: Which Are Really Healthier?"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "How to Eat to 80% Full (and Why It's a Key Practice for Weight Loss)"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "9 Ways to Take the Anxiety Out of Nutrition for Kids"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "The Truth About Whole Grains Vs. Refined Grains"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "‘What Should I Eat?!’ Our 3-Step Guide for Choosing the Best Foods for Your Body"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "8 Ways to Optimize Your Immunity and Protect Your Health"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "How to Stop Pressing Pause On Your Health and Fitness"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "5 'Superfood' Vs. 'Regular Food' Comparisons That Will Surprise You"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "Why Nutrition Science is So Confusing"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "How to Create the Perfect Meal"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "How to Eat Healthy on a Budget"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "7 Effective Ways to Make Time for Exercise and Nutrition"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "25 Ways to Eat Well on the Go"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "How to Stay in Shape When You're Busy"</image:caption>
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      <image:caption>INFOGRAPHIC: "The Power of Sleep"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
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      <image:title>Portfolio - Creative Direction</image:title>
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      <image:title>Portfolio - Creative Direction</image:title>
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      <image:title>Portfolio - Creative Direction</image:title>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>INFOGRAPHIC: "The Surprising Problem With Calorie Counting: Part 2"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>ANIMATED VIDEO: "Why 'Eat Less, Move More' is Incredibly Hard—Especially Now"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>ANIMATED VIDEO: "The Secret to Elite Coaching Skills"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>ANIMATED VIDEO: "9 Reasons Nutrition Can Feel So Confusing"</image:caption>
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      <image:title>Portfolio - Creative Direction</image:title>
      <image:caption>VIDEO SERIES: Testimonials + Promos, Precision Nutrition Coaching for Men</image:caption>
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